Oakley Shines at ASR


Oakley was a part of the “Fashion Revolution” on the ASR Runway two weeks ago.

The ASR Runway show draws hundreds of buyers and media outlets from around the world to see what trends and styles will dominate this year. The Goldbox Mission and Premise give up-and-coming brands a place to shine. These areas are a must stop for ASR buyers to find what’s new quickly. A central location within a unique atmosphere showcased the energy and talent in the industry.

January’s theme of a “Fashion Revolution” evoked an edgier high-fashion runway feel drawing from the London Underground’s streetwear styles. These new looks show a diversion from the omnipresent pop 80’s fluorescents seen on ASR’s spring runway.

“The industry creates increasingly compelling, fashion-forward young contemporary lines and the ASR Runway has become the place for hundreds of creative designers to show off the fruits of their labor,” says Andy Tompkins, ASR Show Director. “Fashion is now an integral part of the action sports industry as evident in both the aisles and on the runway. Buyers come to ASR for an all-encompassing look at the youth culture, fashion and action sports markets. The runway is a great tool in delivering that.”