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FASHION: Oakley Dazzles Miami With Swimwear Runway Show, Hosted by Trimera
Women fashionistas probably thought little of Oakley designs just a few years ago. Lo and behold, a new era is here. Taking Miami by storm, O’s Spring 2013 Swimwear Runway Show, hosted by Trimera Group, delivered sizzling hot Oakley flare to Hyde Beach in the SLS Hotel in late July. Showcasing one of the most stylin’ swim collections around – along with pieces from UNO de 50 jewelry on the catwalk – the stunning exhibition displayed the brand’s ultra unique combination of world class style and athletic performance design that characterizes its coming swimsuit line. Lead by Oakley pro surfer Erica Hosseini and O pro beach volleyball player (and model) Jess Gysin, an amazing collection of models made it clear to guests on hand the immense evolution of Oakley’s apparel line – especially in regards to women’s design.
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The Right To Give: Oakley Cyclist Clara Hughes Supports The ‘Right To Play’ Charity In a Huge Way
Some North Americans will never truly understand the devastation and hardships that take place in African nations such as Rwanda. Hollywood tries to depict the sad reality of the issues sweeping the African continent, but rarely is the full effect of troubling problems ever shown. Canadian Clara Hughes has taken notice and pledged to do something about it. The Oakley Olympic cyclist, speed skater and now humanitarian has teamed up with Oakley Canada in pledging to donate the entirety of her retainer payment as well as any Olympic victory bonuses received in 2012 to the Right To Play charity, aimed at aiding the Rwandan people.
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Oakley Family: Action Sports & Hollywood Collide at ‘Learn to Ride,’ Sundance Film Festival
“Yyyyyeaahhhh!!!” You know the line. It’s from none other than Oakley superstar music artist/producer, Lil Jon. Just one member of Oakley’s power-packed entertainment and sports family. There’s no better display of The Big O’s uniquely glamorous network of celebrities, global music superstars, Hollywood A-Listers and world-class athletes – sharing the Oakley love – than at the ultra-famous Sundance Film Festival every year. Dropping in for Oakley’s famous “Learn to Ride” event at this year’s Festival, scores of celebrities collided with Oakley Snowboard Stars Danny Kass (Olympic Medalist) and “The Dingo” – as well as Oakley Team Surfer Erica Hosseini and Skate Team Rider Lauren Perkins – to shred some powder. First visiting Oakley’s Sundance “Headquarters” throughout the week (Danny Masterson’s “Downstairs” venue) to pick out Oakley Snowboarding gear, mingle with Tinsel Town’s hottest and chat with select media personalities, the stars got down with the full Oakley Sports and Entert...
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Oakley Support of Young Survival Coalition Reaches $2M
Young Survival Coalition® (YSC) is proud to announce that Oakley, Inc.’s support of YSC has reached $2 million.
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Star Shredding: Hollywood Hits the Surf at Oakley ‘Learn to Ride’ – Dana Point
Mark Paul Gosselaar, is definitely stoked on Oakley. The long-time Hollywood star, his kids and a collection of some of Tinsel Town’s brightest young stars converged in Dana Point, Calif. to be welcomed into the O family – surf style. All for Oakley’s famous ‘Learn to Ride’ program, which merges the entertainment and sports industries in efforts to spread the stoke on different sports. Hitting Doheny Beach on July 22, Gosselaar (TNT’s Franklin and Bash), Amber Lancaster (MTV’s Hard Times of RJ Berger), Brian Geraghty (Hurtlocker, The Chameleon), Kate Voegele (One Tree Hill) and many more joined to get down, get up on their boards and learn from Oakley’s resident Women’s World No. 2 Pro standout Sage Erickson, as well as Oakley Surf Managers Ronny Nelson and Luke Walsh.
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