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Wrecking It: Skylar Grey Headlines Oakley’s SXSW Show with Actor Adrian Grenier's Wreckroom
South By Southwest is always a party. And, just like every year, Oakley brought some of its uniquely cool magic to the sprawling scene in Austin (Texas). Collaborating with O Entertainment family member and Entourage Star, Adrian Grenier (and his ‘Wreckroom’ music project), the brand put on a rockin’ show at the W Hotel. Headlined by Grammy-nominated Oakley music artist, Skylar Grey, and featuring the likes of Grammy winner Sirah, Asher Roth and Indie music upstart Breakfast, the performance welcomed music industry influencers, celebrities and more for an intimate showcase away from the mud-packed streets.
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Second Annual Internal Women’s Summit
Oakley women rallied together and kicked off the Second Annual Internal Women’s Summit with a hosted breakfast, bib pickups, and stretching to warm up for the on and off-property 5k run/walk. The annual Women’s Summit, held at the U.S.-based Oakley headquarters, is an event to celebrate the women’s brand, become educated in the business and new products, meet like-minded women and score killer swag bags and prizes.
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Angels & Garage Rockers: The Stars Shine at Oakley’s Sundance Film Festival ‘Learn to Ride’ 2013
Alessandra Ambrossio: Victoria’s Secret Angel. Need we say more? Oakley’s prominent presence at the ultra-famous Sundance Film Festival – a staple these past few years at the A-List superstar-lined super party – was as rockin’ as ever in its 2013 edition.
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Tour de Pink
For months, a steadfast crew of Oakley employees, known as the Pink Pedal Pushers, trained, raised money and committed to jump in their Lycra for the West Coast Tour de Pink, a 220-mile bike ride on Southern California’s coast to raise awareness and funds for Young Survival Coalition (YSC), a foundation that ensures no woman diagnosed under the age of 40 faces breast cancer alone.
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Beach Bods: Celebrities Train and Sweat at ‘Learn to Ride’ Miami, Muscle Milk and Subaru Power Sessions
Chrissie Wellington is more than used to the extreme pain associated with the infamous Ironman race in Kona. In other words, she makes pretty much everyone else look like a whimp. So it was literally a walk in the park when Oakley’s four-time World Champion instructed celebrities in some physical activities at the brand’s latest ‘Learn to Ride’ event at South Beach in Miami late July. Joining O pro surfer Erica Hosseini, SUPcore (Stand Up Paddleboard fitness program) creator Noelle Kozak, O Wakeboarder Amber Wing and elite trainers like Paul Hinicker (trains Olympian Gretchen Bleiler), the British Triathlon legend partook in two days of exclusive fitness instruction for multiple celebrity guests. From Dancing With the Stars’ Karina Smirnoff, CoverGirl and Entourage star Dania Ramirez to Real Housewives of Miami stars Marysol Patton/Christina Rice, some of showbiz’s gals suited up in Oakley’s high tech performance apparel – putting their fresh threads to the test in some gruelingly f...
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