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Rolling O Lab gets a Taste of Madison
Eating, performance & Optics Defined! Once a year, 60+ restaurants & 175,000 hungry & thirsty folks gather atop the isthmus at Wisconsin’s State Capitol square. They’re there to sample Madison Chefs’ greatest creations and this year they also got to sample Oakley’s finest: HDO optics!
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Eye Contact-Dealer Education and Retail Day
The O-Lab swung into Madison WI’s west-side for a day of dropping HDO knowledge on Wisconsin Oakley Dealers. Our gracious host, local Oakley RX Dealer, Eye Contact of Madison provided the location and the man-power for the day.
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The O Lab Goes Fishing in Denver
For the third year in a row the Rolling O Lab made its way to Denver, CO for the annual Fly Fishing Retailer.
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Endless O Tour
Oakley’s Rolling O Lab made its first ever stop in Grand Rapids, Michigan on September 2, 2009 for an exclusive gathering for Oakley dealers. Employees and owners from 34 shops didn’t miss the opportunity to witness the technology behind the world’s greatest eyewear.
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Rolling O Lab at Indianpolis MotoGP
17 of the world’s absolute best came to Indianapolis for the 3rd year now to try and stake their claim at this historic track. The Rolling O Lab was on hand to stoke out the crowds with some HDO knowledge, and lend support to the Oakley retail garage for the weekend.
