• Beach Bods: Celebrities Train and Sweat at ‘Learn to Ride’ Miami, Muscle Milk and Subaru Power Sessions

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    Posted almost 2 years ago by Andrew De Lara

    Chrissie Wellington is more than used to the extreme pain associated with the infamous Ironman race in Kona. In other words, she makes pretty much everyone else look like a whimp. So it was literally a walk in the park when Oakley’s four-time World Champion instructed celebrities in some physical activities at the brand’s latest ‘Learn to Ride’ event at South Beach in Miami late July. Joining O pro surfer Erica Hosseini, SUPcore (Stand Up Paddleboard fitness program) creator Noelle Kozak, O Wakeboarder Amber Wing and elite trainers like Paul Hinicker (trains Olympian Gretchen Bleiler), the British Triathlon legend partook in two days of exclusive fitness instruction for multiple celebrity guests. From Dancing With the Stars’ Karina Smirnoff, CoverGirl and Entourage star Dania Ramirez to Real Housewives of Miami stars Marysol Patton/Christina Rice, some of showbiz’s gals suited up in Oakley’s high tech performance apparel – putting their fresh threads to the test in some gruelingly f...

  • A Month In Photos: August 2012

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    Posted almost 2 years ago by John Ohail

    The Olympics are over and life is returning to “normal.” Although Oakley athletes dominated in London, there was still plenty of action taking place all around the world. Check out some of the hottest photos coming from our athletes during the month of August. It was another insanely successful month for Oakley and its athletes across the action, performance and motor sports categories. Check them out!

  • “Hit and Run”: Bradley Cooper Rocks Oakley Plaintiffs on the Silver Screen

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    Posted almost 2 years ago by Andrew De Lara

    It’s no secret. Hollywood loves its Oakleys. Recent memories of Tom Cruise – in specially customized O eyewear – scaling buildings and battling massive hordes of ‘bad guys’ in the latest installment of the ultra famed Mission Impossible series, are a prime example of the brand’s immense presence in show business. But it’s not just combat troops and super heroes who rock their technologically superior and massively stylin’ Oakleys on the silver screen. Bradley Cooper, of The Hangover and The Wedding Crashers fame, just took moviegoers by storm with a leading role in the comedy film Hit and Run…in his customized Oakley Plaintiff sun eyewear, that is.

  • Operation Snowflake Picnic – Hawaiian Style

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    Posted almost 2 years ago by Jennifer Walker

    With summer slowly creeping to an end, the kids from Snowball Express celebrated with a Hawaiian-themed luau at the 2012 Snowflake Picnic in Irvine, CA on August 14. More than 65 military families traveled from all over Southern California to unite their children with others that have experienced the loss of a parent on active duty since 9/11.

  • FASHION: Oakley Dazzles Miami With Swimwear Runway Show, Hosted by Trimera

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    Posted almost 2 years ago by Andrew De Lara

    Women fashionistas probably thought little of Oakley designs just a few years ago. Lo and behold, a new era is here. Taking Miami by storm, O’s Spring 2013 Swimwear Runway Show, hosted by Trimera Group, delivered sizzling hot Oakley flare to Hyde Beach in the SLS Hotel in late July. Showcasing one of the most stylin’ swim collections around – along with pieces from UNO de 50 jewelry on the catwalk – the stunning exhibition displayed the brand’s ultra unique combination of world class style and athletic performance design that characterizes its coming swimsuit line. Lead by Oakley pro surfer Erica Hosseini and O pro beach volleyball player (and model) Jess Gysin, an amazing collection of models made it clear to guests on hand the immense evolution of Oakley’s apparel line – especially in regards to women’s design.