• Summer Set: Pros and Hollywood Guests Throw Down at Nick Cannon’s Volleyball Tournament in Southern California


    Posted over 1 year ago by Andrew De Lara

    Everyone loves the beach. And everyone loves a music star or two. So it was a perfect setting for Oakley’s Sports and Entertainment families to collide at Pop/R&B Star/DJ Nick Cannon’s ‘Ncredible’ Beach Volleyball Tournament in Newport Beach. Hosted by the Big O and Nick’s own brand, pro beach volleyball players and guests from the show biz world took to the shore to close out the season in massive style mid-August. Displaying his real love for Oakley, the pop/TV star was decked in the latest O gear, apparel and eyewear – as guests and the socialites from Tinsel Town took in sun and threw down for some lighthearted volleyball action.

  • Beach Bods: Celebrities Train and Sweat at ‘Learn to Ride’ Miami, Muscle Milk and Subaru Power Sessions


    Posted over 1 year ago by Andrew De Lara

    Chrissie Wellington is more than used to the extreme pain associated with the infamous Ironman race in Kona. In other words, she makes pretty much everyone else look like a whimp. So it was literally a walk in the park when Oakley’s four-time World Champion instructed celebrities in some physical activities at the brand’s latest ‘Learn to Ride’ event at South Beach in Miami late July. Joining O pro surfer Erica Hosseini, SUPcore (Stand Up Paddleboard fitness program) creator Noelle Kozak, O Wakeboarder Amber Wing and elite trainers like Paul Hinicker (trains Olympian Gretchen Bleiler), the British Triathlon legend partook in two days of exclusive fitness instruction for multiple celebrity guests. From Dancing With the Stars’ Karina Smirnoff, CoverGirl and Entourage star Dania Ramirez to Real Housewives of Miami stars Marysol Patton/Christina Rice, some of showbiz’s gals suited up in Oakley’s high tech performance apparel – putting their fresh threads to the test in some gruelingly f...

  • A Month In Photos: August 2012


    Posted over 1 year ago by John Ohail

    The Olympics are over and life is returning to “normal.” Although Oakley athletes dominated in London, there was still plenty of action taking place all around the world. Check out some of the hottest photos coming from our athletes during the month of August. It was another insanely successful month for Oakley and its athletes across the action, performance and motor sports categories. Check them out!

  • “Hit and Run”: Bradley Cooper Rocks Oakley Plaintiffs on the Silver Screen


    Posted over 1 year ago by Andrew De Lara

    It’s no secret. Hollywood loves its Oakleys. Recent memories of Tom Cruise – in specially customized O eyewear – scaling buildings and battling massive hordes of ‘bad guys’ in the latest installment of the ultra famed Mission Impossible series, are a prime example of the brand’s immense presence in show business. But it’s not just combat troops and super heroes who rock their technologically superior and massively stylin’ Oakleys on the silver screen. Bradley Cooper, of The Hangover and The Wedding Crashers fame, just took moviegoers by storm with a leading role in the comedy film Hit and Run…in his customized Oakley Plaintiff sun eyewear, that is.

  • Operation Snowflake Picnic – Hawaiian Style

    08-19-12 PM Volunteers 2

    Posted over 1 year ago by Jennifer Walker

    With summer slowly creeping to an end, the kids from Snowball Express celebrated with a Hawaiian-themed luau at the 2012 Snowflake Picnic in Irvine, CA on August 14. More than 65 military families traveled from all over Southern California to unite their children with others that have experienced the loss of a parent on active duty since 9/11.