Articles by Date

January 2010

  • Rolling O Lab & Poster Signings at Winter X Games 14

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    Posted over 4 years ago by Matt Murray

    Once again Oakley had the Rolling O Lab in a prime location on-site at Winter X Games. This year we upped the ante by pulling out the big awning and displaying more Oakley product outside with a big poster-signing table for the fans.

  • Oakley's Learn To Ride Program Descends Upon Sundance Film Festival

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    Posted over 4 years ago by Jeremy McCassy

    Oakley’s Learn To Ride program descended upon Sundance Film Festival 2010 to teach Sundance celebrities how to snowboard with Oakley Pro athletes Zach Leach, The Dingo, Lauren Perkins, Eero Ettala and Heikki Sorsa. Celebrity attendees were Adrian Grenier, Andie Macdowell, Catt Sadler,Doug Reinhardt, Jillian Murray, Marisa Tomei, Mark Ruffalo, Orlando Bloom, Paris Hilton, Rachel Hunter, Stephanie Pratt, Steve Aoki, Terrell Owens, Thomas Ian Nicholas, Tim Daly and Wilmer Valderrama.

  • Oakley/Red Bull Media Night Kicks Off Winter X Games 14

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    Posted over 4 years ago by Tess Weaver; Photos: Russ Hennings

    With an overabundance of athletes, media and industry VIP’s converging in Aspen, Colorado for Winter X Games 14, Oakley and Red Bull took the opportunity to gather everyone together under one roof for an evening of interviews, brand education, athlete introductions, sushi gorging and mingling.

  • ESPN Releases First Ever X Games SnowCross Mobile App Featuring Oakley Athletes Levi LaVallee and Heath Frisby

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    Posted over 4 years ago by Sheldon O'Connell

    For a Winter X Games experience through the convenience of a mobile device, the new X Games SnoCross mobile game app for iPhone and iPod Touch devices – developed in conjunction with 2XL Games – is available now for $4.99 in the Apple iTunes App Store.

  • The Rolling O Stops by the Cancer Council Helpline Classic

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    Posted over 4 years ago by Kyle Matias

    The Rolling O Lab made its final stop in Adelaide for the Cancer Council Helpline Classic – the prequel to the six stage Santos Tour Down Under

  • Oakley Vancouver Preview

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    Posted over 4 years ago by Tess Weaver

    You can’t buy respect. You have to earn it. Decades of innovation earned Oakley the authenticity of an honest brand and a leader in performance technology. The madness in Mad Science is perfectionism, and it’s the only way we know how to achieve solutions for those who cannot compromise on performance. That’s how we earned the respect of the world’s greatest athletes.

  • If He Tweets it, They Will Come

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    Posted over 4 years ago by Kyle Matias

    It doesn’t get bigger than Lance Armstrong. And when he speaks, or in this case, tweets, people listen. After inviting everyone to join him for a ride the following morning via Twitter, the Adelaide community showed up by the thousands. With limited time to prepare, Oakley sent its secret weapon, the Rolling O Lab, out to participate in what turned out to be an unforgettable experience.

  • Oakley Gets a Leg Up on The Tour Down Under

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    Posted over 4 years ago by Kyle Matias

    The Tour Down Under is the largest sporting event in Australia, attracting over a million fans and features riders from all over the world. Oakley got things started early by parking the now World Famous Rolling O Lab smack dab in the middle of Rundle Mall, the main shopping center in Adelaide

  • The O Lab Steams into Echuca!

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    Posted over 4 years ago by Kyle Matias

    Echuca is a small town located on the Murray River in Victoria, Australia. Once known for its steam powered paddle boats, it is now a popular destination because of its warm climate, the river, and rich history.

  • The Look of 'Eli'

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    Posted over 4 years ago by Danny Evans

    How Oakley Became Part of the Iconic Look of ‘The Book of Eli’

  • Polarized Oakley Inmates® Land Starring Role in ‘The Book of Eli’

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    Posted over 4 years ago by Danny Evans

    The visibility of Oakley products in new thriller fits perfectly in the film’s production design.

  • Oakley Debuts At The Agenda Trade Show

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    Posted over 4 years ago by Rhett Taylor

    The Agenda Trade Show is a forum for the most inspired in the street wear and action sports industries to unite. Lines from vast companies speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience. From the garage-run lines on the verge of explosion, to the well-established elite, Agenda caters to the needs of buyers and brands that exist on a higher level of design and aesthetic. With a strong emphasis in style, art, music and culture, the Agenda experience is as much a lesson as it is a tool.

  • Aussie Golf Day

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    Posted over 4 years ago by Kyle Matias

    The Rolling O set up on the second day of the Asia Pacific Sales Meeting by participating in the Aussie Golf Day.

  • Polar Expedition Takes Oakley Radars To The Extreme

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    Posted over 4 years ago by Danny Evans

    Americans John Huston and Tyler Fish endure 55-day brawl with the sun, thanks in part to their Oakley Radar sunglasses.

  • Watch Out For That Tree

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    Posted over 4 years ago by Danny Evans

    Tree wins the battle, Anthony Breen and Oakley win the war.

  • Amy Gillett Ride Day

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    Posted over 4 years ago by Kyle Matias

    The Rolling O Lab continued its tour down under with a stop at the 5th annual Amy Gillett Ride Day in Geelong, Victoria. This year’s ride was the biggest to date with over 2,500 participants. The purpose of this event is to promote safety while honoring the memory of Amy Gillett.