Articles by Date

December 2010

  • Music and Motorsports Collide: Superstar Producer Jim Jonsin Launches Rebel Rock Racing in Palm Beach with Oakley

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    Posted over 3 years ago by Andrew De Lara

    Music is intoxicating. Fast cars and racetracks: Exhilarating. Put them together, and something kicka** can happen. Enter Rebel Rock Racing. The funky concept was the brainchild of superstar music producer and a good friend of Oakley, Jim Jonsin. The man behind such insanely huge current artists like Beyonce, Lil Wayne, Lady Gaga, BOB, Usher and T.I., he took his immense enthusiasm for sports car racing/the motorsports lifestyle and turned his business model on its head. Partnering with Champion Porsche Motorsport and Oakley – a leader in the motorsports world – Jim assembled a Cup team with Action Sports Superstar Bucky Lasek and other pro drivers. Jim’s vision consisted of track spectacles – complete with fast cars (exhibitions of speed), great people and his huge music influence to lead up to sports car races. Lo and behold, it became a reality.

  • It’s Raining Trees, Toys and Snow…?

    Sleigh Full O' Toys

    Posted over 3 years ago by Juliana Williams

    It snowed in Orange County last week.

  • Oakley Tron 3D Gascan Twitter Contest Giveaway

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    Posted over 3 years ago by Rick Zacharias

    Oakley collaborated with Disney to honor the reinvention of a legacy that began three decades ago, with the Tron Limited Edition 3D GASCAN® eyewear. Tron Legacy opened in theaters on December 17, 2010. In conjunction with the opening of the movie, Oakley will be giving away two Limited Edition Tron 3D Gascans through a Twitter contest.

  • MO MOs, MO Money

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    Posted over 3 years ago by Juliana Williams

    We asked Oakley employees and athletes all over the world to join our team and help change the face of men’s health.

  • SoCal Invitational

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    Posted over 3 years ago by Todd Howerton

    On a 81 degree LA day was the finale of the Oakley Pro Am Series at the storied Eisenhower Course at Industry Hills Golf Club.

  • Kelley James to Perform at Meatpacking District Oakley Store

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    Posted over 3 years ago by Oakley

    Check out Oakley’s rising star singer songwriter Kelley James at a live in-store performance at the Oakley Store in the Meatpacking District on Friday, December 17th.

  • Modern Retro: Oakley 2NINE75 Pro Frame Goggles Spice Up Season

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    Posted over 3 years ago by Andrew De Lara

    Oakley snow fans, get pumped. We’re dropping yet another blast from the past as the 2INE75 Signature Series PRO FRAME SNOW goggles hit the market for a limited time. These stylin’ throwback pieces hit you upside the noggin’ with sick, modern art – combined with the form that delivered original style and attitude to goggle design back in the day. Not to mention, one of our very first logos to get people talking on the slopes.

  • Fall 2011 Technical Outerwear is Fine Tuned in Whistler

    Whistler Storm

    Posted over 3 years ago by Jessie Anderson

    Oakley Field Testing ends the year with one last trip to test and perfect the upcoming Fall 2011 Technical Outerwear line.

  • Rock n Roll - Las Vegas Style

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    Posted over 3 years ago by Aaron Lombard

    The Rolling O Lab wrapped up yet another successful season with the popular Rock n Roll Marathon series. This time the Lab took its talents to Las Vegas, as this would be the second year the city that never sleeps participated in the series. Just as predicted the event was bigger and better than last year!

  • For the Ladies: Oakley’s Cisco Adler to Drop “Song For All the Girls” Video on Valentine’s Day

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    Posted over 3 years ago by Andrew De Lara

    You know you have style when you can drop a song for every girl in the World. On Valentine’s Day. Oakley’s Cisco Adler, the man behind rapper Shwayze, is doing just that. His new jam, entitled “Song for All the Girls,” is debuting with its video on that bittersweet day (Feb. 14 – not everyone is engulfed in tear-jerking romance, mind you). Oh, and did we mention that the video’s going to feature supermodels Barbara Stoyanoff, Melissa Brown and Lydia Hearst? Sounds like a party to us.

  • Oakley Tron 3D Gascan Giveaway Contest

    tronimage

    Posted over 3 years ago by Rick Zacharias

    Oakley collaborated with Disney to honor the reinvention of a legacy that began three decades ago, with the Tron Limited Edition 3D GASCAN® eyewear. Tron Legacy opens in theaters on December 17, 2010. In conjunction with the opening of the movie, we will be dropping Tron Limited Edition 3D Gascans throughout the United States between December 7-17, 2010.

  • Fire in the Hole! Grenade Collector’s Edition Goggles Drop In For Limited Time

    Grenade Goggles

    Posted over 3 years ago by Andrew De Lara

    Duck and cover. Because these goggles are hot. We opened the vault to bring back an all-time classic. Enter the Grenade Signature Series PRO FRAME® snow goggles. This sick protective piece honors a heritage of innovation – made possible by a partnership with Oakley pro rider Danny Kass. A two-time Olympic silver medalist and an X Games gold medalist in halfpipe – as well as the co-founder of Grenade Gloves (with his brother Matt to “shake things up” and bring some renegade ideas to style) – this Oakley ripper’s spirit is injected right into the goggles. The bent minds at Grenade Gloves turned a vintage design into a work of genius, and the result was this stylin’ collector’s edition piece.