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The O Lab makes noise at Interbike
Interbike is the largest bicycle industry trade show in North America. Taking place in beautiful Las Vegas, Nevada, Interbike is the perfect stage for companies in the cycling industry to introduce new products and technologies. Oakley’s footprint was a must see as thousands came for a tour through the O Lab and a peak at what’s new with Oakley.
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Playing for Hope: Oakley’s Kate Voegele Brings the Gift of Music to Impoverished Children in Nicaragua
You’ve seen her on the CW’s One Tree Hill. Oakley’s Kate Voegele isn’t only a super talented singer-songwriter, musician and actress – she’s also ultra compassionate. The rising artist, who plays the character ‘Mia Catalano’ on the popular show, recently visited Nicaragua with the School of Hope to teach guitar to those less fortunate – affected by poverty stricken conditions and social issues.
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Oakley Customer Support for YSC Tops $1 Million
The YOUNG SURVIVAL COALITION® (YSC) is the premier global organization dedicated to the critical issues unique to young women diagnosed with breast cancer.
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Sneak Peek: Batwolf
Batwolf is coming in November.
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Freestyle.ch Zürich
After last year’s roaring success at freestyle.ch, Oakley’s athletes were back for the next round to win the gold medal in all categories. These medals went to: Dany Torres (FMX), Gjermund Braaten (SNB), Henrik Harlaut (SKI) and Sandro Dias (SKATE).
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South Africa OneSight Clinic in Mamelodi - Day 2
Today, OneSight’s Eye Care Clinic in Mamelodi reached the 5,000 recipient mark since the clinic began on Tuesday, 21 September. There are still five days of the Clinic remaining and we believe that OneSight will reach its target of aiding 10,000 people.
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Oakley and OneSight Team Up to Bring Vision Care to Mamelodi
Oakley is sponsoring a two-week OneSight eye care clinic in Mamelodi, South Africa with the hope of helping 10,000 people without access to vision care simply because they cannot afford it.
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Smash Hits: Oakley’s Kelley James and Mike Posner Roll Through Boulder for CU Show
Oakley’s rising star Kelley James and star singer/producer Mike Posner smashed into the campus of Colorado University for the second stop of the Muscle Milk and Oakley “Social Studies Tour.” And as expected, they got the place utterly jumping. More than 2,000 screaming CU students packed the venue as Kelley’s smooth acoustic flows and funny antics commanded the spotlight. Mike Posner, throwing down some of his latest radio hits, tickled the mob with his sweet vocals.
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Factory Pilot Tour TX
Oakley Sales Rep Brad Melear and the crew of the National Rolling O-Lab hosted another stop of the Oakley Factory Pilot Tour on September 19th.
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Texas Tough Pro Criterium Invades Downtown Dallas
The National Rolling O Lab set the stage for a little high-speed chase in the downtown streets of Dallas Texas. From the early morning sunrise to the bright lights of the city’s highest buildings, Texas Tough Pro Criterium athletes put on a show for the people of Dallas.
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Oakley Innovation Achieves Unrivaled 3D Eyewear
Oakley, Inc. today announced that it has engineered innovative new 3D eyewear that both complements and optimizes the technology used in the majority of 3D movie theaters around the world.
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Tubular Fantasy: Brian Conley Releases My Eyes Won't Dry 3
After three years in the making, pro surfer and POV Cinematographer, Brian Conley releases the third edition to his My Eyes Won’t Dry surf movie collection.
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Pelotonia: Grassroots Race for the Cure
This year the Rolling O Lab was fortunate enough to take part in the annual Columbus Pelotonia cycling benefit ride. Pelotonia is a fundraiser that continues to bring awareness to the struggles that come with battling cancer.
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The Rolling O at ECSC
It only happens once a year. You blink, and you miss it. Sun, Sand and Surf. Not to mention one hell of a good time. And that’s what the Crew @ Oakley brought to the 48th annual ECSC…ONE. HELL. OF. A. GOOD. TIME.
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High Country Invitational
High Country Invitational catches a blue bird day with perfect conditions. Over 120 golfers attended the Cordillera Summit Golf Course in Edwards, CO in early September to partake in great golf, great views, the Rolling O lab, and a few cocktails.
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Eurobike Friedrichshafen
EUROBIKE is an international bicycle trade show, attracting 41,482 trade visitors from 102 countries, 22.300 bike enthusiasts and 1,732 journalists from 35 countries within only 4 days! The 19th EUROBIKE generated a positively delighted response in the international world of cycling.
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Indianapolis MotoGP
For the third year in a row, the historic racing city of Indianapolis played host to the most elite circuit in motorcycle racing, The Moto Grand Prix. Fans from all over the world flooded the town to see their favorite racers battle shoulder to shoulder to see who would take the win. With an entire weekend for what seems like a 20 minute main event the spectators had plenty of time to explore the grounds.
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CRANK It Up and CRANK It Out - Crankworx 2010
2010 would prove to be yet another great year for Oakley and the Rolling O Lab as the West Coast crew was strategically place at the base of the mountain and right in the middle of the village for all fans to see and experience the World Famous mobile R & D facility.


















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